AMERICAN BUCKSKIN REGISTRY ASSOCIATION

WORLD CHAMPIONSHIP SHOW

OFFICIAL SPONSORSHIP OPPORTUNITIES

ABOUT THE ABRA WORLD CHAMPIONSHIP SHOW

The American Buckskin Registry Association (ABRA) World Championship Show is the premier annual event celebrating Buckskin, Dun, Grulla, Dunalino, Perlino, and eligible equines. The World Show brings together exhibitors, breeders, trainers, families, and youth competitors from across the United States for a week of elite competition, awards, and community connection.

Founded in 1963, ABRA is a national 501(c)(3) nonprofit organization dedicated to promoting, recording, and preserving Buckskin and Dun-factor equines.

Sponsorship contributions may be tax-deductible.

WHY SHOULD YOU SPONSOR THE ABRA WORLD CHAMPIONSHIP SHOW?

Sponsoring the ABRA World Championship Show connects your business with a loyal, highly engaged equine community that actively supports the brands that support them.

ABRA Community & Reach

2,300+ active members across Youth, Amateur, Select, and Open divisions
25,000+ registered horses nationwide and internationally
90%+ of ABRA-registered horses are also AQHA-registered
20+ approved ABRA shows held annually
9 charter clubs supporting local events

Digital, Email & Social Media Exposure

5,100+ followers across ABRA social media platforms
2,000+ followers on the ABRA World Championship Show Facebook page
2,000+ email subscribers with a 55%+ average open rate

Website Visibility and Engagement

The ABRA website is the central hub for World Championship Show information, including schedules, class lists, results, and livestream access. Over the past year, the ABRA website generated nearly 50,000 visits from 19,500+ unique visitors, with traffic increasing significantly during World Championship Show season. World Show pages, including the World Show landing page, livestream coverage, schedules, and results, are among the most actively accessed sections of the site, creating repeated exposure to sponsor logos and messaging as exhibitors and families return throughout the event.

Jumbotron & Livestream Visibility

During the World Championship Show, sponsors are featured on the World Show Jumbotron, where sponsor names and logos are displayed as rotating graphics and videos throughout the event. This visibility is extended through continuous livestream coverage, ensuring sponsor exposure both on-site and to audiences watching remotely.

WORLD CHAMPIONSHIP SHOW SPONSORSHIP OPPORTUNITIES

🌟 PRESENTING (NAMING) PARTNER — $10,000

Exclusive | Limited to One Sponsor

The Presenting Partner is the only sponsor whose name is formally attached to the ABRA World Championship Show, following the industry-standard naming partner model used by national equine associations.

Includes:

Event naming rights:
“ABRA World Championship Show presented by [Sponsor Name]”
Category exclusivity (one sponsor per industry)
Sponsor name included wherever the official event name appears:
- ABRA World Show website
- Official World Show Program (cover or opening section)
- Livestream title screens
- Jumbotron opening and closing event slides
Sponsor name and/or logo displayed on the World Show Jumbotron as part of rotating event graphics
Verbal recognition as Presenting Partner during opening ceremonies
Recognition plaque presented during the World Championship Show
World Show sponsorship–style banner for display at sponsor’s stall
Priority stall and RV placement, subject to availability
One (1) 10×10 vendor booth in a preferred location (if desired)

💎 PLATINUM WORLD SHOW SPONSOR — $5,000

Maximum On-Site Presence

Option to sponsor up five (5) futurities
Sponsor name and/or logo displayed on the World Show Jumbotron
Sponsor-supplied video included within rotating Jumbotron advertising
Four (4) arena banners displayed during the World Show
Priority stall and RV placement, subject to availability
One (1) 10×10 vendor booth in a preferred location (if desired)
Logo and recognition in the official World Show Program (print and digital)
Recognition on the ABRA World Show webpage
Social media recognition
World Show sponsorship–style banner for display at sponsor’s stall
Recognition plaque presented during the World Championship Show

🥇 GOLD WORLD SHOW SPONSOR — $2,500

Option to sponsor up two (2) futurities
Sponsor name and/or logo displayed on the World Show Jumbotron
Sponsor-supplied graphic or video included within rotating Jumbotron advertising
Three (3) 3×5 arena or barn banners displayed
Priority stalling
One (1) 10×10 vendor booth (if desired)
Logo and recognition in the official World Show Program
Recognition on the ABRA World Show webpage
Social media recognition
World Show sponsorship–style banner for display at sponsor’s stall
Recognition plaque presented during the World Championship Show

🥈 SILVER WORLD SHOW SPONSOR — $1,000

Option to sponsor up one (1) futurity
Sponsor name and/or logo displayed on the World Show Jumbotron
Sponsor-supplied video included within rotating Jumbotron advertising
Two (2) 3×5 arena or barn banners displayed
Priority stalling
Logo and recognition in the official World Show Program
Recognition on the ABRA World Show webpage
Social media recognition
World Show sponsorship–style banner for display at sponsor’s stall
Recognition plaque presented during the World Championship Show

🥉 BRONZE/SADDLE WORLD SHOW SPONSOR — $750

Sponsor name and/or logo displayed on the World Show Jumbotron
Sponsor-supplied video included within rotating Jumbotron advertising
One (1) 3×5 arena or barn banner displayed
World Show sponsorship–style banner for display at sponsor’s stall
Logo and recognition in the official World Show Program
Recognition on the ABRA World Show webpage
Social media recognition

🟦 SUPPORTING WORLD SHOW SPONSOR — $500

Sponsor name and/or logo displayed on the World Show Jumbotron
Sponsor-supplied static graphic included within rotating Jumbotron advertising
One (1) shared arena or barn banner (grouped with other Supporting Sponsors)
Logo and recognition in the official World Show Program
Recognition on the ABRA World Show webpage
Social media recognition during the World Championship Show

🏆 AWARD SPONSOR — $250

Sponsor name and/or logo displayed on the World Show Jumbotron
Sponsor-supplied video included within rotating Jumbotron advertising
World Show sponsorship–style banner for display at sponsor’s stall
Logo and recognition in the official World Show Program
Recognition on the ABRA World Show webpag
Social media recognition

🎖️ CLASS SPONSOR — $100 per class

Sponsor name displayed on the World Show Jumbotron
Name listed in the official World Show Program
Recognition on the ABRA World Show webpage
Social media recognition

🎁 DONOR WORLD SHOW SPONSOR — Product or Service Donation
(Value-Based Recognition)

The Donor World Show Sponsor option allows individuals and businesses to support the ABRA World Championship Show by donating products, services, or gift certificates used for awards, raffles, youth programs, or special recognitions throughout the event. Donations should have an estimated retail value of $250 or more.

Sponsor name listed as an Official World Show Donor
Recognition on the ABRA World Show webpage
Name listed in the official World Show Program (Donor section)
Social media recognition thanking donors during the World Championship Show
Verbal recognition during award presentations when donated items are awarded (when applicable)